(This article appeared in the Hannibal Books e-newsletter. To receive this newsletter, send an email to HannibalBooksPR@gmail.com.)
Six years after Hannibal Books created CrossHouse Publishing as its cutting-edge, self-publishing arm, this year most of the larger publishers of Christian books have followed suit. One, in fact, even chose a name very similar to our CrossHouse label.
Why is this happening? Because book publishing has entered a dramatic, transformational era which is overthrowing more than 400 years of the traditional way of doing things. I highly recommend that you read the article entitled "Books Gone Wild: The Digital Age Reshapes Literature" in the January 18, 2009, issue of Time magazine. This article prophetically forecast the current trend in book publishing's shift away from traditional to self-publishing models.
With today's technology just about anyone can become an author. Costs are dropping; new avenues for distribution are opening up worldwide. The book-price war going on among Amazon.com, Wal-Mart, Target and Barnes and Noble is just one piece of this fascinating revolution occurring right before our eyes.
Amazon's recent decision to give away free a PC version of its pricey Kindle book reader is another example of the kaleidoscope of changes happening now--or those on the horizon.
To learn more about these life-altering trends, join us at the 2010 Mark Twain School for Authors on Feb. 26-28, 2010.
And if you want to be a part of this transformational era, contact CrossHouse Publishing's Dr. Katie Welch (email@example.com) for information on how easily you, too, can become a trend-setting, up-to-date version of a self-published author.
--Louis Moore, President
KLMK Communications Inc.
(parent company of Hannibal Books and CrossHouse Publishing)